A “trend” according to Merriam-Webster is a general direction in which something is developing or changing. Some trends in the wedding industry include lace wedding gowns, purple hues, and handwriting styles. The Royal Wedding of Meghan Markle and Prince Harry is influencing fashion designers, but we still see brides wearing dresses almost identical to the one Kate Middleton wore when she wed Prince William in 2011.
As a wedding planner, I follow trends in the wedding industry so that I can better serve my clients. Pantone’s 2018 Color of the Year is Ultra Violet, so we should expect to see more purple hues in floral arrangements over the next several years. And yet, I have Fall 2018 brides requesting “marsala” for their bouquets, even though it was 2015’s color of the year. Trends are sneaky in that way: They don’t instantly become ubiquitous, they develop or change in a general direction over time.
Over the past decade, I’ve witnessed wedding invitation design drastically change thanks to advancements in technology and trends. The luxury of a handwritten invitation, which was once reserved only for the elite, is now attainable thanks to the hundreds of handwriting styles available online.
For more on the subject, I sat down with Johnna Pleban, the owner, designer and founder of Twila & Co., a paper goods company based in Central Virginia.
Twila & Co. was launched almost seven years ago after Johnna’s undergraduate studies in studio art led her into a career in graphic design. I asked Johnna how she helps her clients select their perfect handwriting style, seeing as there are so many to choose from in today’s market.
Becca: “When people come to you for their invitations, do you have a process for helping them select their handwriting style?”
Johnna: “I like to meet them in person if I can, though I can consult by video. I have a couple of books with all the invitations I’ve done in the past. The biggest thing is that first step and letting them look at what they like and don’t like. There are so many different handwriting styles that I’ve already used in other invitations, so a lot of times people will be able to at least tell me what they don’t like. From there, I do two to three design drafts with different fonts and handwriting styles, a serif versus a sans serif. If I provide three, for example, I ask them to pick one, though we can mix and match the design or color from other drafts. Sometimes a client comes to me with a specific font in mind, but when they see their names in that print, they don’t like it. It’s a back and forth process with a lot of guidance.”
Johnna added that she sends her wedding clients online in search of Save the Dates because it’s more economical. Bond Weddings is one such option available for those looking to design and send handwritten correspondence, and the technology allows you to do it all from your computer or phone. After you draft your message and select the handwriting style that’s perfect for the occasion, Bond prints your custom stationary and uses proprietary technology to hand write each note! They’ll even send it in a personalized envelope, affix postage, and mail it for you.
Ultimately, picking your perfect handwriting style is a personal decision. Couples pick a handwriting that resonates with them emotionally. Whether you choose to work with Bond, a graphic designer, or comb through Pinterest in search of a do-it-yourself option, you are certain to find a handwriting style that you love to represent yourself and the one you are promising a life with.