Why Your Company Needs to Invest in Marketing Automation Tools

benefits of marketing automation
Whether it's a software platform, new technology, or service, some form of marketing automation is a must-have for any business.

Marketing automation is a blanket term used to cover any service that streamlines a marketing process so that it happens automatically, without clogging up your employees’ time. Whether it’s a software platform, new technology, or service, some form of marketing automation is a must-have for any business. It’s a smart investment that can help improve productivity, increase quality leads, and retain customers.

Over the last four years, marketing automation has grown from a $3.65 billion industry in 2014 to a projected $5.5 billion industry in 2019. Marketing automation has proven again and again to improve sales, increase leads, and 98 percent of businesses who use marketing automation have found that it has improved their business in measurable ways.

When implemented and used correctly, marketing automation can help a business:

1. Improve employee productivity
2. Set and achieve goals
3. Retain customers by providing better, faster service
4. Attract, nurture, and convert more qualified leads

Just over half of B2B companies are currently using some form of marketing automation, and adoption rates are steadily increasing as more and more businesses realize the value. In other words, if you haven’t already, now is definitely the time to start investing in some sort of marketing automation process if you want to get a leg up on your competition.

What You Should Know Before Investing in Marketing Automation

Getting started with a marketing automation strategy can seem daunting. There’s so much to keep in mind, from how much to initially invest and what processes even need to be automated. Some tips on finding the best marketing automation service for your business:

• Do industry-specific research to see if there is a software that can automate a process unique to your industry.

•  Track where on workflows employees are spending the most time. You can’t know what to automate if you don’t know where work is currently being held up.

• Not every marketing automation company is going to be a good fit for you. Do you need a marketing automation service that is going to automate multiple aspects of your business, or are you focusing on one element?

•  Focus on your goals. Do you want to increase productivity, increase quality leads, or retain customers?

•  Determine your budget. There are marketing automation strategies that cost hundreds of dollars, and there are marketing automation strategies that cost thousands of dollars and beyond. Start thinking about what kind of money you want to invest in the automation process, keeping in mind the potential ROI.

Leading Marketing Automation Tools to Get You Started

There are tons of versatile marketing automation tools out there, and their prices vary based on your company’s specific needs. If you’re not sure where to start, look no further. These four tools can help you streamline your marketing processes and free up additional time for your sales and marketing teams to grow your business. These solutions work for businesses big and small. Be sure to do additional research to determine the best fit for your team.

Marketo

Recently acquired by Adobe, Marketo is a one-stop shop for all sorts of marketing services. Featuring tools like automated email campaigns, digital ad campaigns, marketing analytics, and content creation, Marketo is an account-based solution if your strategy is to automate multiple processes company-wide.

MailChimp

Marketing automation might not be first on your mind when you think of MailChimp, the email software company that makes having a designed, creative, effective email newsletter a piece of cake. But MailChimp’s marketing automation features include social media integration, automatic emails, and the ability to connect an e-commerce store.

AdRoll

Automate the online ad process with AdRoll, which integrates with dozens of other programs, to help you run the most effective ad campaign possible. AdRoll prevents disjointed ad campaigns, which can cause ad confusion, by creating seamless ads across platforms. It also helps measure the overall effectiveness of ad campaigns by seeing how they work together, instead of as separate campaigns.

Bond

Sometimes you still need a human touch. Picking up the phone, writing out an email, and interacting directly with a client instead of automating that process is key to client retention. Sending a handwritten note to your clients can help your business stand out, because it’s a unique touch that takes time. Bond is here to help you streamline and automate this process with personalized, handwritten notes at scale. With our clients boasting 80x ROI, 3x customer engagement, and a 160 percent increase in sales, integrating Bond into your marketing strategy is sure to delight, convert, and retain clients. Click the button below to get started!

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